Careers Careers 05/23/2019 Leasing (UAE);jsessionid=F60538E19BA6A7A7607312EB4FBF17FE?careerId=1270 Amalie Wijesinghe

(+971) 50 9775679

Dedicated and dynamic marketing professional with over 12 years of advertising and retail marketing experience in Asia and Middle East. Proven track record in achieving stretched KPIs such as footfall and traffic to stores. Positive thinker, strategic planner and strong execution manager.


Al-Futtaim ACE Hardware, Dubai — Head of Marketing


Regional Marketing Manager June 2013 to 2016

Assistant Marketing Manager May 2011 to June 2013

Key milestones

  • Launching Al-Futtaim’s own home and lifestyle brand in KSA and Egypt -
  • Homeworks , 2016 (Jeddah, Cairo), 2017 (Riyadh)
  • Launched ACE Hardware stores - Mall concept stores, Motor city and Ibn
  • Battuta 2018 ( Dubai)


Gulf Advertising and Marketing , Dubai — Account Manager

May 2006 - June 2011

Key accounts: Toys R Us, Marks & Spencer, ACE Hardware, Hasbro Toys,

Al-Futtaim Travel, Arab Orient Insurance, Al-Futtaim Training Centre,

Emiratisation Division and Al-Futtaim Real-Estate.

Key Milestones at GMASCO

  • Launched the following brand stores in the UAE: Toys R Us stores in
    • Times Square Center Mall (Dubai, 2008) , Dubai Festival City Mall
    • (Dubai,2008), Bawadi Mall (Al Ain,2009); Marks & Spencer Store in Dubai
    • Festival City (Dubai, 2008), ACE store in Bawadi Mall (Al Ain, 2009) &
    • Sheikh Zayed Road (Dubai 2010).
  • Launched the ACE Outdoor Living Catalogue (2009)


Grant McCann Erickson ( McCann Worldwide), Sri Lanka —

Senior Account Executive

January 2004- March 2006

Key Account: SriLankan Airlines Account (Largest single account in Sri Lanka at

that time).



Chartered Institute of Marketing, UK — Post Graduate

Diploma in Marketing

December 2002 - December 2004

Inc. Academy, Dubai — Professional Certification (40hrs)

January 2019- February 2019

Digital Marketing, Social media marketing, SEO, SEM, Google analytics,

Digital strategy and planning.



Retail Marketing Strategy

Social Media Strategy

Events and PR


Traditional Media


Account Management

Project Management.

Team Leadership

KSA, Doha,Bahrain and Egypt

market knowledge

Digital Agency Management



SriLankan Best Student

Chartered Institute of

Marketing UK, for customer

communications 2002



English - Fluent

Sinhalese - Fluent

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