Market Research for Shopping Centres

AED 150
Title
Market Research for Shopping Centres
Description
This edition reviews the latest approaches and tools for shopping center market research professionals as the shopping center industry is transformed by globalization, changing demographics and technology. Included are up-to-date information on trade area analysis, the basics of consumer research for existing properties, primary research methods, emergent technologies and key research applications, such as leasing, repositioning, acquisitions, redevelopment, marketing and public relations—all supported by illustrative case studies, tables, charts and graphs.
Author
Publisher
Media

Product Price

AED
AED 150
AED-VAT
AED 150
Powered by in1touch