Specialty Leasing in Shopping Centers Second Edition

AED 220
Title
Specialty Leasing in Shopping Centers Second Edition
Description
This book is for shopping center professionals interested in starting a specialty leasing program or improving an existing program to boost center revenue. The volume begins with a historical look at the advent and evolution of specialty leasing and is followed by such practical chapters as Developing and Administering a Specialty Leasing Program, Prospecting, Licensing the Space, and Effective Merchandising. Topics covered include physical layout and financial considerations, RMUs or kiosks, marketing the specialty leasing program, seasonal users, merchandise mix, outposting opportunities, components of a licensing agreement, visual merchandising assistance, plus much more! Four-color photos appear throughout, depicting examples of the many types of retail and uses that may be encountered in a specialty leasing program—from kiosks, RMUs and vending units to in-line spaces, outdoor/exterior uses and sponsorships, selling products ranging from jewelry to wireless services.
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Product Price

AED
AED 220
AED-VAT
AED 220
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